Huggies Parenting Site
I’m a mum of four and was delighted to write parenting articles for Huggies, who have put together a parenting website that tops most competitors in this hotly-contested space.
Despite the masses of information available to parents these days, there’s still new health research and new ways of tackling old problems that keeps this area a topical one with a large audience of keen readers.
I’ve been a freelance feature writer for Practical Parenting magazine for about five years now and have also written about parenting for The Age, the Sydney Morning Herald, the ABC and a wide range of magazines, and I’m always finding new angles and interesting relevant information – I never tire of this topic!
Copywriting included liaison with search-engine analysts, brand management and other key staff as well as independent research to determine appropriate statistics and the latest appropriate health information.