ultraverse » Technology

Freelance feature article: Brand Me: how to create a new brand

Fran Molloy — Tue, 04 Aug 2009 20:22:15 +0000

Brand Me: story about branding

This is a feature article written for the August 2009 issue of internet business mag NETT magazine; it explores the process of choosing a new name for your business or product, talks to marketing experts about selecting names – and finds out, what should come first, the business or the domain name?

See the full story here

(Reprint rights are not available for this story, however please contact us if you’d like an article about branding written for your own publication.)

Copywriting through a Commercial Writing Agency

Fran Molloy — Wed, 29 Apr 2009 22:44:12 +0000

From time to time, I get commissioned by copywriting agencies, such as Australian commercial writing agency Corpwrite, to help them meet client briefs.

Between March and May 2009, I delivered an extensively-researched white paper for a large Australian information technology firm on behalf of Corpwrite. Thanks to my work with the whitepaper, about Cloud Computing, I was profiled in the Corpwrite newsletter and I’m pleased to continue delivering commercial IT copywriting for them, when there’s a need.

Commercial writing profile

Freelance feature article: Health risks of mobile phones and technology

Fran Molloy — Thu, 18 Sep 2008 07:41:48 +0000

Technology Health Risks story

Mobile phones, computer screens and even gaming consoles all carry health risks; this article for Livewire, the technology section in The Age, looks at some of the common problems for technology consumers in Australia.

One source for this story was Canberra neurosurgeon Dr Vini Khurana, whose research suggests that heavy mobile phone use increases the risk of certain types of brain tumours. His website details his findings.

See the full story published in The Age here

Contact us if you’d like an updated version of this story written for your own health or technology publication or website; reprint rights for this story are available.

Freelance feature article: Social Networking

Fran Molloy — Wed, 26 Mar 2008 18:52:29 +0000

Social Networking story for ABC Science

This feature, for ABC Science, gives a very broad overview of social networking, outlining some of the main sites as well as some specific to scientists. It also lists some key concerns for users of online social media, and outlines the tricky balance for social media sites which need to find revenue models to survive – without alienating their members.

See the full story published on The ABC Science site here

Contact us if you’d like an updated version of this story written for your own publication or website; reprint rights for this story are available.

Freelance feature article: Time management tips

Fran Molloy — Fri, 26 Jan 2007 20:46:00 +0000

Time management technology article

If your inbox is bulging at the seams and you don’t have a minute to yourself - maybe it’s time to choose from the many organising tools available on the web.

This is a feature article written for the technology section of The Age and the Sydney Morning Herald in 2007. In it, time management experts explain some of the tips and tricks they teach and links to useful sites are included. See the full story here

(Contact us if you’d like a version of this story written for your own publication or website. Reprint rights are available for this story – or the article can be updated for your needs.)