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	<title>ultraverse &#187; SEO</title>
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		<title>Freelance journalist article: The end of Search Engine Optimisation?</title>
		<link>http://www.ultraverse.com.au/2009/09/14/freelance-journalist-piece-the-end-of-search-engine-optimisation/</link>
		<comments>http://www.ultraverse.com.au/2009/09/14/freelance-journalist-piece-the-end-of-search-engine-optimisation/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 01:47:11 +0000</pubDate>
		<dc:creator>Fran Molloy</dc:creator>
				<category><![CDATA[All]]></category>
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		<category><![CDATA[SEO]]></category>
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		<description><![CDATA[Do smarter search engines spell the end of SEO? In <a href="http://nett.com.au/web-design/the-end-of-search-engine-optimisation-0335/">this article</a> in NETT magazine, I've spoken to some key experts about what happens when keyword-stuffing and other techniques designed to boost page rankings don't work. Ultimately, perhaps you'll need is darn good content - and the search engines will find you.]]></description>
			<content:encoded><![CDATA[<p>This is a feature article written for the September 2009 issue of internet business mag NETT magazine.</p>
<div id="attachment_297" class="wp-caption alignleft" style="width: 160px"><a href="http://nett.com.au/web-design/the-end-of-search-engine-optimisation-0335/"><img class="size-thumbnail wp-image-297 " title="The End of SEO?" src="http://www.ultraverse.com.au/wp-content/uploads/endofSEO-150x112.jpg" alt="NETT magazine online: The End of SEO?" width="150" height="112" /></a><p class="wp-caption-text">NETT magazine online: The End of SEO?</p></div>
<p>As search engines begin to understand meaning and context &#8211; the web as we know it will change. In <a href="http://nett.com.au/web-design/the-end-of-search-engine-optimisation-0335/">this article</a>, I&#8217;ve spoken to some key experts about where search engine optimisation might go if the time-honoured technique of stuffing a page full of keywords no longer works.</p>
<p>(Reprint rights are not available for this story, however please <a href="http://www.ultraverse.com.au/contact/">contact us</a> if you’d like an article about SEO written for your own publication.)</p>
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