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	<title>ultraverse &#187; Parenting</title>
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		<title>Freelance travel writer article: Teen holidays in Australia</title>
		<link>http://www.ultraverse.com.au/2009/09/06/freelance-travel-writer-article-teen-holidays-in-australia/</link>
		<comments>http://www.ultraverse.com.au/2009/09/06/freelance-travel-writer-article-teen-holidays-in-australia/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 02:58:05 +0000</pubDate>
		<dc:creator>Fran Molloy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[Parenting]]></category>
		<category><![CDATA[teenagers]]></category>
		<category><![CDATA[Travel]]></category>

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		<description><![CDATA[This article about holidays for teenagers was published in the SunHerald on September 6, 2009.]]></description>
			<content:encoded><![CDATA[<p>Family holidays can take a temperamental turn when you&#8217;re trying to entertain teenagers, notorious for being even more difficult to amuse than the average toddler; but it doesn&#8217;t have to be that way.<div id="attachment_306" class="wp-caption alignright" style="width: 160px"><a href="http://www.ultraverse.com.au/wp-content/uploads/whatever.jpg"><img src="http://www.ultraverse.com.au/wp-content/uploads/whatever-150x112.jpg" alt="Whatever! Holidays for teens" title="whatever" width="150" height="112" class="size-thumbnail wp-image-306" /></a><p class="wp-caption-text">Whatever! Holidays for teens</p></div></p>
<p>In <a href="http://www.smh.com.au/travel/whatever-to-wicked-teens-favourite-destinations-20090904-fb35.html">this article</a> for the SunHerald&#8217;s ‘Travel’ section,  seven Australian teenagers share their favourite family holiday destination.</p>
<p><a href="../contact">Contact us</a> if you’d like a version of this story written for your own travel section, publication or website.</p>
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		<title>Huggies Parenting Site</title>
		<link>http://www.ultraverse.com.au/2009/06/15/huggies-parenting-site/</link>
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		<pubDate>Sun, 14 Jun 2009 22:27:57 +0000</pubDate>
		<dc:creator>Fran Molloy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Parenting]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.ultraverse.com.au/?p=310</guid>
		<description><![CDATA[I was commissioned to write a series of SEO-optimised <a href="http://www.huggies.com.au/search.asp?cx=011149492506336809386%3Agx5zz9o3dai&#038;cof=FORID%3A11&#038;q=%22fran+molloy%22&#038;sa.x=10&#038;sa.y=16&#038;sa=Search#920">articles</a> about conception, pregnancy, birth, and parenting for their Huggies <a href="www.huggies.com.au">parenting website</a>.]]></description>
			<content:encoded><![CDATA[<p>Consumer health-care giant Kimberly-Clark commissioned me to write a series of SEO-optimised <a href="http://www.huggies.com.au/search.asp?cx=011149492506336809386%3Agx5zz9o3dai&amp;cof=FORID%3A11&amp;q=%22fran+molloy%22&amp;sa.x=10&amp;sa.y=16&amp;sa=Search#920">articles</a> about conception, pregnancy, birth, and parenting for their Huggies <a href="www.huggies.com.au">parenting website</a>.</p>
<p>I&#8217;m a mum of four and was delighted to write parenting articles for Huggies, who have put together a parenting website that tops most competitors in this hotly-contested space. </p>
<p>Despite the masses of information available to parents these days, there&#8217;s still new health research and new ways of tackling old problems that keeps this area a topical one with a large audience of keen readers.</p>
<p>I&#8217;ve been a freelance feature writer for Practical Parenting magazine for about five years now and have also written about parenting for The Age, the Sydney Morning Herald, the ABC and a wide range of magazines, and I&#8217;m always finding new angles and interesting relevant information &#8211; I never tire of this topic! </p>
<p>Dozens of articles were written for the site in 2008 and 2009 on topics selected by the Huggies brand manager based on extensive research by the company.<br />
<a href="http://www.huggies.com.au/BecomingAParent/YourAntenatalCare/RoutineChecks.asp"><img class="alignleft size-thumbnail wp-image-311" title="Parenting articles by Fran Molloy" src="http://www.ultraverse.com.au/wp-content/uploads/huggies-150x112.jpg" alt="Parenting articles by Fran Molloy" width="150" height="112" /></a></p>
<p>Copywriting included liaison with search-engine analysts, brand management and other key staff as well as independent research to determine appropriate statistics and the latest appropriate health information.</p>
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