Tag Archive
Freelance journalist article: The end of Search Engine Optimisation?
Do smarter search engines spell the end of SEO? In this article in NETT magazine, I've spoken to some key experts about what happens when keyword-stuffing and other techniques designed to boost page rankings don't work. Ultimately, perhaps you'll need is darn good content - and the search engines will find you. »
Freelance feature article: Brand Me: how to create a new brand
Finding a business name and appropriate logo that will turn heads in the marketplace is actually really difficult. What do you need to do to invent a brand (name, logo design, web presence) - and what online tools are available to help? What comes first: the brand or the domain name? »
Rebranding – What’s it all about?
A brand is the combination of the logo, image, identity, reputation and presence of an organisation. Rebranding is a process that reviews all of these elements and considers changing some or all of them - for the better. Why should an organisation undertake a rebranding process? Find out more... »