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	<title>ultraverse &#187; internet</title>
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		<title>Freelance journalist article: The end of Search Engine Optimisation?</title>
		<link>http://www.ultraverse.com.au/2009/09/14/freelance-journalist-piece-the-end-of-search-engine-optimisation/</link>
		<comments>http://www.ultraverse.com.au/2009/09/14/freelance-journalist-piece-the-end-of-search-engine-optimisation/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 01:47:11 +0000</pubDate>
		<dc:creator>Fran Molloy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.ultraverse.com.au/?p=296</guid>
		<description><![CDATA[Do smarter search engines spell the end of SEO? In <a href="http://nett.com.au/web-design/the-end-of-search-engine-optimisation-0335/">this article</a> in NETT magazine, I've spoken to some key experts about what happens when keyword-stuffing and other techniques designed to boost page rankings don't work. Ultimately, perhaps you'll need is darn good content - and the search engines will find you.]]></description>
			<content:encoded><![CDATA[<p>This is a feature article written for the September 2009 issue of internet business mag NETT magazine.</p>
<div id="attachment_297" class="wp-caption alignleft" style="width: 160px"><a href="http://nett.com.au/web-design/the-end-of-search-engine-optimisation-0335/"><img class="size-thumbnail wp-image-297 " title="The End of SEO?" src="http://www.ultraverse.com.au/wp-content/uploads/endofSEO-150x112.jpg" alt="NETT magazine online: The End of SEO?" width="150" height="112" /></a><p class="wp-caption-text">NETT magazine online: The End of SEO?</p></div>
<p>As search engines begin to understand meaning and context &#8211; the web as we know it will change. In <a href="http://nett.com.au/web-design/the-end-of-search-engine-optimisation-0335/">this article</a>, I&#8217;ve spoken to some key experts about where search engine optimisation might go if the time-honoured technique of stuffing a page full of keywords no longer works.</p>
<p>(Reprint rights are not available for this story, however please <a href="http://www.ultraverse.com.au/contact/">contact us</a> if you’d like an article about SEO written for your own publication.)</p>
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		<title>Freelance feature article: Brand Me: how to create a new brand</title>
		<link>http://www.ultraverse.com.au/2009/08/05/story-branding/</link>
		<comments>http://www.ultraverse.com.au/2009/08/05/story-branding/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 20:22:15 +0000</pubDate>
		<dc:creator>Fran Molloy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.ultraverse.com.au/?p=266</guid>
		<description><![CDATA[Finding a business name and appropriate logo that will turn heads in the marketplace is actually really difficult. What do you need to do to invent a brand  (name, logo design, web presence) - and what online tools are available to help? What comes first: the brand or the domain name?]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_267" class="wp-caption alignright" style="width: 150px"><a href="http://www.ultraverse.com.au/wp-content/uploads/brandme.jpg"><img src="http://www.ultraverse.com.au/wp-content/uploads/brandme.jpg" alt="Brand Me: story about branding" title="brandme" width="140" height="105" class="size-full wp-image-267" /></a><p class="wp-caption-text">Brand Me: story about branding</p></div>This is a feature article written for the August 2009 issue of internet business mag NETT magazine; it explores the process of choosing a new name for your business or product, talks to marketing experts about selecting names &#8211; and finds out, what should come first, the business or the domain name?</p>
<p>See the full story <a href="http://nett.com.au/marketing/branding-and-design/brand-me/11444.html" target="_blank">here</a></p>
<p>(Reprint rights are not available for this story, however please <a href="/contact">contact us</a> if you’d like an article about branding written for your own publication.)</p>
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		<title>Freelance feature article: Social Networking</title>
		<link>http://www.ultraverse.com.au/2008/03/27/story-social-networking/</link>
		<comments>http://www.ultraverse.com.au/2008/03/27/story-social-networking/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 18:52:29 +0000</pubDate>
		<dc:creator>Fran Molloy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.ultraverse.com.au/wordpress/?p=156</guid>
		<description><![CDATA[Story for ABC Science which gives a broad overview of social networking, origins, main sites and current issues.]]></description>
			<content:encoded><![CDATA[<div id="attachment_157" class="wp-caption alignright" style="width: 160px"><a title="Social Networking on ABC Science" href="http://www.abc.net.au/science/articles/2008/03/27/2199691.htm?site=science&amp;topic=tech" target="_blank"><img class="size-thumbnail wp-image-157" title="socialNetworking_ABC" src="http://www.ultraverse.com.au/wordpress/wp-content/uploads/2009/06/socialNetworking_ABC-150x150.jpg" alt="Social Networking story for ABC Science" width="150" height="150" /></a><p class="wp-caption-text">Social Networking story for ABC Science</p></div>
<p>This feature, for ABC Science, gives a very broad overview of social networking, outlining some of the main sites as well as some specific to scientists. It also lists some key concerns for users of online social media, and outlines the tricky balance for social media sites which need to find revenue models to survive &#8211; without alienating their members.</p>
<p>See the full story published on The ABC Science site <a title="Social Networking on ABC Science" href="http://www.abc.net.au/science/articles/2008/03/27/2199691.htm?site=science&amp;topic=tech" target="_blank">here</a></p>
<p><a href="/contact">Contact us</a> if you’d like an updated version of this story written for your own publication or website; reprint rights for this story are available.</p>
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		<title>Freelance feature article: Time management tips</title>
		<link>http://www.ultraverse.com.au/2007/01/27/freelance-feature-article-time-management-tips/</link>
		<comments>http://www.ultraverse.com.au/2007/01/27/freelance-feature-article-time-management-tips/#comments</comments>
		<pubDate>Fri, 26 Jan 2007 20:46:00 +0000</pubDate>
		<dc:creator>Fran Molloy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[time management]]></category>

		<guid isPermaLink="false">http://www.ultraverse.com.au/?p=250</guid>
		<description><![CDATA[Scottish sci-fi writer Charlie Stross recently claimed that he reads more while scanning his morning bookmarks than most 18th-century readers would have got through in a year. In this feature article, freelance journalist Fran Molloy talks to a time-management expert and gets some organising strategies to cope when technology becomes a 'work amplifier.' ]]></description>
			<content:encoded><![CDATA[<div id="attachment_252" class="wp-caption alignright" style="width: 160px"><a href="http://www.ultraverse.com.au/wp-content/uploads/timebanditsSMH.jpg"><img class="size-thumbnail wp-image-252" title="timebanditsSMH" src="http://www.ultraverse.com.au/wp-content/uploads/timebanditsSMH-150x112.jpg" alt="Time management technology article" width="150" height="112" /></a><p class="wp-caption-text">Time management technology article</p></div>
<p>If your inbox is bulging at the seams and you don&#8217;t have a minute to yourself -  maybe it&#8217;s time to choose from the many organising tools available on the web.</p>
<p>This is a feature article written for the technology section of The Age and the Sydney Morning Herald in 2007.  In it, time management experts explain some of the tips and tricks they teach and links to useful sites are included.  See the full story <a title="Defeating the Time Bandits" href="http://www.smh.com.au/news/technology/how-to-defeat-the-time-bandits/2007/01/24/1169518718212.html?page=fullpage#contentSwap2" target="_blank">here</a></p>
<p>(<a title="Requesting freelance feature writer" href="/contact" target="_blank">Contact us</a> if you’d like a version of this story written for your own publication or website. Reprint rights are available for this story &#8211; or the article can be updated for your needs.)</p>
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