ultraverse » Health

Huggies Parenting Site

Fran Molloy — Sun, 14 Jun 2009 22:27:57 +0000

Consumer health-care giant Kimberly-Clark commissioned me to write a series of SEO-optimised articles about conception, pregnancy, birth, and parenting for their Huggies parenting website.

I’m a mum of four and was delighted to write parenting articles for Huggies, who have put together a parenting website that tops most competitors in this hotly-contested space.

Despite the masses of information available to parents these days, there’s still new health research and new ways of tackling old problems that keeps this area a topical one with a large audience of keen readers.

I’ve been a freelance feature writer for Practical Parenting magazine for about five years now and have also written about parenting for The Age, the Sydney Morning Herald, the ABC and a wide range of magazines, and I’m always finding new angles and interesting relevant information – I never tire of this topic!

Dozens of articles were written for the site in 2008 and 2009 on topics selected by the Huggies brand manager based on extensive research by the company.

Copywriting included liaison with search-engine analysts, brand management and other key staff as well as independent research to determine appropriate statistics and the latest appropriate health information.

Freelance feature article: “Bloating” – a common women’s health issue

Fran Molloy — Thu, 29 Jan 2009 06:08:03 +0000

SMH article about bloating

This story for the Sydney Morning Herald ‘Essential’ health section explores the implications of an Australian health study that found two-thirds of women suffer from abdominal bloating. More information is available from the Gut Foundation

Freelance feature article: Health risks of mobile phones and technology

Fran Molloy — Thu, 18 Sep 2008 07:41:48 +0000

Technology Health Risks story

Mobile phones, computer screens and even gaming consoles all carry health risks; this article for Livewire, the technology section in The Age, looks at some of the common problems for technology consumers in Australia.

One source for this story was Canberra neurosurgeon Dr Vini Khurana, whose research suggests that heavy mobile phone use increases the risk of certain types of brain tumours. His website details his findings.

See the full story published in The Age here

Contact us if you’d like an updated version of this story written for your own health or technology publication or website; reprint rights for this story are available.