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	<title>ultraverse &#187; feature</title>
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		<title>Freelance journalist article: The end of Search Engine Optimisation?</title>
		<link>http://www.ultraverse.com.au/2009/09/14/freelance-journalist-piece-the-end-of-search-engine-optimisation/</link>
		<comments>http://www.ultraverse.com.au/2009/09/14/freelance-journalist-piece-the-end-of-search-engine-optimisation/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 01:47:11 +0000</pubDate>
		<dc:creator>Fran Molloy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.ultraverse.com.au/?p=296</guid>
		<description><![CDATA[Do smarter search engines spell the end of SEO? In <a href="http://nett.com.au/web-design/the-end-of-search-engine-optimisation-0335/">this article</a> in NETT magazine, I've spoken to some key experts about what happens when keyword-stuffing and other techniques designed to boost page rankings don't work. Ultimately, perhaps you'll need is darn good content - and the search engines will find you.]]></description>
			<content:encoded><![CDATA[<p>This is a feature article written for the September 2009 issue of internet business mag NETT magazine.</p>
<div id="attachment_297" class="wp-caption alignleft" style="width: 160px"><a href="http://nett.com.au/web-design/the-end-of-search-engine-optimisation-0335/"><img class="size-thumbnail wp-image-297 " title="The End of SEO?" src="http://www.ultraverse.com.au/wp-content/uploads/endofSEO-150x112.jpg" alt="NETT magazine online: The End of SEO?" width="150" height="112" /></a><p class="wp-caption-text">NETT magazine online: The End of SEO?</p></div>
<p>As search engines begin to understand meaning and context &#8211; the web as we know it will change. In <a href="http://nett.com.au/web-design/the-end-of-search-engine-optimisation-0335/">this article</a>, I&#8217;ve spoken to some key experts about where search engine optimisation might go if the time-honoured technique of stuffing a page full of keywords no longer works.</p>
<p>(Reprint rights are not available for this story, however please <a href="http://www.ultraverse.com.au/contact/">contact us</a> if you’d like an article about SEO written for your own publication.)</p>
]]></content:encoded>
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		<item>
		<title>Freelance feature article: &#8220;Bloating&#8221; &#8211; a common women&#8217;s health issue</title>
		<link>http://www.ultraverse.com.au/2009/01/29/story-bloating-a-common-womens-health-issue/</link>
		<comments>http://www.ultraverse.com.au/2009/01/29/story-bloating-a-common-womens-health-issue/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 06:08:03 +0000</pubDate>
		<dc:creator>Fran Molloy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[diet]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://www.ultraverse.com.au/wordpress/?p=115</guid>
		<description><![CDATA[Feature for the Sydney Morning Herald 'Essential' health section about abdominal bloating by Fran Molloy, published Jan 29, 2009]]></description>
			<content:encoded><![CDATA[<div id="attachment_127" class="wp-caption alignright" style="width: 212px"><a href="http://www.smh.com.au/news/lifeandstyle/wellbeing/girth-of-a-nation/2009/01/28/1232818496660.html" target="_blank"><img class="size-full wp-image-127" title="bloating_SMH" src="http://www.ultraverse.com.au/wordpress/wp-content/uploads/2009/01/bloating_SMH2.jpg" alt="SMH article about bloating" width="202" height="152" /></a><p class="wp-caption-text">SMH article about bloating</p></div>
<p><a href="http://www.smh.com.au/news/lifeandstyle/wellbeing/girth-of-a-nation/2009/01/28/1232818496660.html" target="_blank">This story </a>for the Sydney Morning Herald &#8216;Essential&#8217; health section explores the implications of an Australian health study that found two-thirds of women suffer from abdominal bloating.  More information is available from the <a href="http://www.gut.nsw.edu.au/Content/Bloating.aspx">Gut Foundation<br />
</a></p>
<p><a href="/contact">Contact us</a> if you&#8217;d like a version of this story written for your own health publication or website.</p>
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		<title>Freelance feature article: Health risks of mobile phones and technology</title>
		<link>http://www.ultraverse.com.au/2008/09/18/story-health-risks-of-mobile-phones-and-technology/</link>
		<comments>http://www.ultraverse.com.au/2008/09/18/story-health-risks-of-mobile-phones-and-technology/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 07:41:48 +0000</pubDate>
		<dc:creator>Fran Molloy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.ultraverse.com.au/wordpress/?p=133</guid>
		<description><![CDATA[Mobile phones, computer screens and even gaming consoles carry health risks; this article in The Age explores common health problems for users of technology.]]></description>
			<content:encoded><![CDATA[<div id="attachment_135" class="wp-caption alignright" style="width: 160px"><a href="http://www.theage.com.au/executive-style/gadgets/the-toll-of-technology-20090518-b98b.html?page=-1" target="_blank"><img class="size-thumbnail wp-image-135" title="tollofTech_AGE" src="http://www.ultraverse.com.au/wordpress/wp-content/uploads/2009/06/tollofTech_AGE-150x150.jpg" alt="Technology Health Risks story" width="150" height="150" /></a><p class="wp-caption-text">Technology Health Risks story</p></div>
<p>Mobile phones, computer screens and even gaming consoles all carry health risks; <a href="http://www.theage.com.au/executive-style/gadgets/the-toll-of-technology-20090518-b98b.html?page=-1" target="_blank">this article</a> for Livewire, the technology section in The Age, looks at some of the common problems for technology consumers in Australia.</p>
<p>One source for this story was Canberra neurosurgeon Dr Vini Khurana, whose research suggests that heavy mobile phone use increases the risk of certain types of brain tumours. <a href="http://www.brain-surgery.net.au" target="_blank">His website</a> details his findings.</p>
<p>See the full story published in The Age <a href="http://www.theage.com.au/executive-style/gadgets/the-toll-of-technology-20090518-b98b.html?page=-1" target="_blank">here</a></p>
<p><a href="/contact">Contact us</a> if you’d like an updated version of this story written for your own health or technology publication or website; reprint rights for this story are available.</p>
]]></content:encoded>
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		<item>
		<title>Freelance feature article: What&#8217;s Wrong with GTD?</title>
		<link>http://www.ultraverse.com.au/2008/08/31/story-whats-wrong-with-gtd/</link>
		<comments>http://www.ultraverse.com.au/2008/08/31/story-whats-wrong-with-gtd/#comments</comments>
		<pubDate>Sun, 31 Aug 2008 12:15:25 +0000</pubDate>
		<dc:creator>Fran Molloy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[productivity]]></category>

		<guid isPermaLink="false">http://www.ultraverse.com.au/?p=196</guid>
		<description><![CDATA[The productivity system nicknamed 'GTD' approaches cult status for some keen users; this article investigates some shortfalls and alternatives to the system designed by US author David Allen.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-247" title="whakate" src="http://www.ultraverse.com.au/wp-content/uploads/whakate1-300x55.png" alt="whakate" width="300" height="55" /></p>
<p>Time management book “Getting Things Done: The Art of Stress-Free Productivity” has topped international business book bestseller lists for eight years. Written by mild-mannered time-management superman David Allen, a Californian management consultant, the book outlines a time-management system for the information age which solves a problem most time-stretched workers didn’t know they had: clearing the clutter of unfinished tasks littering their brain-space , by collecting and processing every task, every piece of information, every promise &#8211; then managing them through a process of regular reviews.</p>
<p><a title="What's Wrong with GTD?" href="http://www.whakate.com/lead-articles/what-is-wrong-with-gtd/" target="_blank">This story</a> was one of the first to kick off the Whakate online management journal, now a well-respected international business publication.</p>
<p>(Reprint rights are not available for this story, however please <a href="/contact">contact us</a> if you’d like an article about GTD or productivity written for your own publication.)</p>
]]></content:encoded>
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		<title>Freelance feature article: Social Networking</title>
		<link>http://www.ultraverse.com.au/2008/03/27/story-social-networking/</link>
		<comments>http://www.ultraverse.com.au/2008/03/27/story-social-networking/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 18:52:29 +0000</pubDate>
		<dc:creator>Fran Molloy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.ultraverse.com.au/wordpress/?p=156</guid>
		<description><![CDATA[Story for ABC Science which gives a broad overview of social networking, origins, main sites and current issues.]]></description>
			<content:encoded><![CDATA[<div id="attachment_157" class="wp-caption alignright" style="width: 160px"><a title="Social Networking on ABC Science" href="http://www.abc.net.au/science/articles/2008/03/27/2199691.htm?site=science&amp;topic=tech" target="_blank"><img class="size-thumbnail wp-image-157" title="socialNetworking_ABC" src="http://www.ultraverse.com.au/wordpress/wp-content/uploads/2009/06/socialNetworking_ABC-150x150.jpg" alt="Social Networking story for ABC Science" width="150" height="150" /></a><p class="wp-caption-text">Social Networking story for ABC Science</p></div>
<p>This feature, for ABC Science, gives a very broad overview of social networking, outlining some of the main sites as well as some specific to scientists. It also lists some key concerns for users of online social media, and outlines the tricky balance for social media sites which need to find revenue models to survive &#8211; without alienating their members.</p>
<p>See the full story published on The ABC Science site <a title="Social Networking on ABC Science" href="http://www.abc.net.au/science/articles/2008/03/27/2199691.htm?site=science&amp;topic=tech" target="_blank">here</a></p>
<p><a href="/contact">Contact us</a> if you’d like an updated version of this story written for your own publication or website; reprint rights for this story are available.</p>
]]></content:encoded>
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		<title>Freelance feature article: Permaculture in suburban backyards</title>
		<link>http://www.ultraverse.com.au/2008/03/19/story-permaculture-in-suburban-backyards/</link>
		<comments>http://www.ultraverse.com.au/2008/03/19/story-permaculture-in-suburban-backyards/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 19:39:02 +0000</pubDate>
		<dc:creator>Fran Molloy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[gardening]]></category>

		<guid isPermaLink="false">http://www.ultraverse.com.au/wordpress/?p=160</guid>
		<description><![CDATA[In this SMH article, permaculture co-founder David Holmgren says a social revolution is imminent as oil production declines; food security can come from suburban backyard gardens.]]></description>
			<content:encoded><![CDATA[<div id="attachment_161" class="wp-caption alignright" style="width: 160px"><a href="http://www.ultraverse.com.au/wordpress/wp-content/uploads/2009/06/DavidHolmgrenEnergy_SMH.jpg"><img class="size-thumbnail wp-image-161" title="DavidHolmgrenEnergy_SMH" src="http://www.ultraverse.com.au/wordpress/wp-content/uploads/2009/06/DavidHolmgrenEnergy_SMH-150x150.jpg" alt="Backyard solution to energy crisis" width="150" height="150" /></a><p class="wp-caption-text">Backyard solution to energy crisis</p></div>
<p>In this article, permaculture co-founder David Holmgren talks about the potential that  suburban backyards offer for food security and social insurance &#8211; and says that &#8216;retrofitting the suburbs&#8217; for food production involves rebuilding the structure of local community.  He believes a revolution in society will result.</p>
<p>David Holmgren&#8217;s <a title="David Holmgren's website - about permaculture and energy solutions" href="www.holmgren.com.au/" target="_blank">website</a> has lots more information; or you can visit the <a title="Permaculture Research Institute of Australia" href="http://permaculture.org.au/" target="_blank">Permaculture Research Institute</a> to find out about courses, or (if you&#8217;re in Australia), try <a title="The Australian City Farm's and Community Gardens Network" href="http://www.communitygarden.org.au/" target="_blank">The Australian City Farm&#8217;s and Community Gardens Network </a>website to find a community garden group near you.</p>
<p>See the full story published in the Sydney Morning Herald <a title="Backyard Solution to the Energy Crisis" href="http://www.smh.com.au/news/environment/backyard-answer-to-energy-crisis/2008/03/18/1205602385256.html" target="_blank">here</a></p>
<p><a href="/contact">Contact us</a> if you’d like an updated version of this story or another piece on permaculture and backyard gardens written for your own publication or website; reprint rights for this story are also available.</p>
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		<title>Freelance feature article: Renovation Horrors</title>
		<link>http://www.ultraverse.com.au/2006/07/19/story-renovation-horrors/</link>
		<comments>http://www.ultraverse.com.au/2006/07/19/story-renovation-horrors/#comments</comments>
		<pubDate>Wed, 19 Jul 2006 12:25:03 +0000</pubDate>
		<dc:creator>Fran Molloy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[property]]></category>

		<guid isPermaLink="false">http://www.ultraverse.com.au/wordpress/?p=150</guid>
		<description><![CDATA[Feature written for the SunHerald Property Section on three costly building problems for home-owners: asbestos, rising damp and termites.]]></description>
			<content:encoded><![CDATA[<div id="attachment_151" class="wp-caption alignright" style="width: 160px"><a title="Renovation Problems" href="http://www.domain.com.au/Public/Article.aspx?id=1153166423082&amp;index=HomeRenovations" target="_blank"><img class="size-thumbnail wp-image-151" title="3RenoHorrors_SH" src="http://www.ultraverse.com.au/wordpress/wp-content/uploads/2009/06/3RenoHorrors_SH-150x150.jpg" alt="Renovation problems - story in SunHerald" width="150" height="150" /></a><p class="wp-caption-text">Renovation problems - story in SunHerald</p></div>
<p>Three costly building problems &#8211; termites, asbestos and rising damp &#8211; can increase renovation costs dramatically; <a title="Top Three Renovation Horrors" href="http://www.domain.com.au/Public/Article.aspx?id=1153166423082&amp;index=HomeRenovations" target="_blank">this feature article</a>, written for the SunHerald Property Section in July 2006,  gets some expert advice on dealing with these problems.</p>
<p><a href="/contact">Contact us</a> if you’d like a version of this story written for your own publication or website; reprint rights are available for this article.</p>
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