Tag Archive
Freelance feature article: Brand Me: how to create a new brand
Finding a business name and appropriate logo that will turn heads in the marketplace is actually really difficult. What do you need to do to invent a brand (name, logo design, web presence) - and what online tools are available to help? What comes first: the brand or the domain name? »
Rebranding – What’s it all about?
A brand is the combination of the logo, image, identity, reputation and presence of an organisation. Rebranding is a process that reviews all of these elements and considers changing some or all of them - for the better. Why should an organisation undertake a rebranding process? Find out more... »
Freelance feature article: What’s Wrong with GTD?
The productivity system nicknamed 'GTD' approaches cult status for some keen users; this article investigates some shortfalls and alternatives to the system designed by US author David Allen. »
Freelance feature article: Time management tips
Scottish sci-fi writer Charlie Stross recently claimed that he reads more while scanning his morning bookmarks than most 18th-century readers would have got through in a year. In this feature article, freelance journalist Fran Molloy talks to a time-management expert and gets some organising strategies to cope when technology becomes a 'work amplifier.' »