Tag Archive
Freelance feature article: Brand Me: how to create a new brand
Finding a business name and appropriate logo that will turn heads in the marketplace is actually really difficult. What do you need to do to invent a brand (name, logo design, web presence) - and what online tools are available to help? What comes first: the brand or the domain name? »
The Seven Holy Virtues of Corporate Identity
Corporate Identity usually refers to the visual representation of a company - from logo, colour schemes, designs and typefaces through to page layouts and signs. Read more - and get ahead of your competition »
Rebranding – What’s it all about?
A brand is the combination of the logo, image, identity, reputation and presence of an organisation. Rebranding is a process that reviews all of these elements and considers changing some or all of them - for the better. Why should an organisation undertake a rebranding process? Find out more... »