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back to "ultraverse
philosophy"
A large study by Stanford University, California published
in 2002 asked 4500 people to judge the credibility of a series of websites.
Nearly 50% said that the design of the website was a key to its credibility!
Here's an extract from the
study :
Why is Design
Look so prominent?
The results of this research show that the Design Look of Web sites
was clearly the most prominent issue when people evaluated Web site
credibility in this study. Almost 50 percent of comments about Web credibility
contained something about the look of the site, either in general (e.g.,
"looks professional") or in specifics (the layout, the colors,
etc.). The dominance of Design Look may be surprising at first. One
might ask, 'Are people really so influenced by design look and not by
more substantial issues?' The answer appears to be yes - at least in
this setting.
It's important to note that looking good is often interpreted as being
good-and being credible. Since at least the 1940s,social psychology
research has shown that physically attractive sources (usually people)
have been perceived to be credible sources (Benoy, 1982; Berscheid,
1981; Berscheid & Walster, 1974; Dion, Berscheid, & Walster,
1972; Eagly, Ashmore, Makhijani, & Longo, 1991). This basic human
processing bias - "looking good is being good" - also seems
to hold true for evaluating the credibility of Web sites, especially
since Design Look is highly noticeable.
from http://www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL_part1_overall.htm
You can read the whole study here
... at ultraverse - we keep up with the trends,
the research and the key information in web design, marketing and promotion
.. because we want to give our customers the competitive edge.
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