ultraverse » Journalism

Feature article: Smartphone apps raid doctor’s data

Fran Molloy — Mon, 31 Oct 2011 19:33:30 +0000

This feature article by Fran Molloy published on 31 October 2011 for the Australian medical newspaper Medical Observer, investigates claims that some smartphone apps that are promoted to doctors and health professionals can allow pharmaceutical companies to harvest doctors’ usage data for market research and to promote sponsored ‘health information.’

From 'Medical Observer' magazine online

This article (full version requires a subscription) includes interviews with key Australian sources about the risks to data integrity built into the use of some medical apps.

Fran has written many feature and news articles for Medical Observer, a weekly health newspaper with a readership of over 22,000 health professionals which goes to over 90 percent of Australian General Practitioners.

Copywriting: General Practice Registrar’s Association

Fran Molloy — Thu, 01 Sep 2011 02:00:50 +0000

Between 2009 and 2011, Fran was engaged by the General Practice Registrar’s Association (GPRA) to interview and write profiles about over fifty working GPs for six issues of the GPRA’s highly successful glossy magazine, ‘Going Places.’

'Going Places' cover

Released three times a year to around 6,000 junior doctors and medical students, the magazine was a successful part of the
GPRA strategy and marketed as an engaging and entertaining read which was informative and show-cased the careers of a huge variety of doctors and registrars working in General Practice.

Freelance journalist article: The end of Search Engine Optimisation?

Fran Molloy — Mon, 14 Sep 2009 01:47:11 +0000

This is a feature article written for the September 2009 issue of internet business mag NETT magazine.

NETT magazine online: The End of SEO?

As search engines begin to understand meaning and context – the web as we know it will change. In this article, I’ve spoken to some key experts about where search engine optimisation might go if the time-honoured technique of stuffing a page full of keywords no longer works.

(Reprint rights are not available for this story, however please contact us if you’d like an article about SEO written for your own publication.)

Freelance travel writer article: Teen holidays in Australia

Fran Molloy — Sun, 06 Sep 2009 02:58:05 +0000

Family holidays can take a temperamental turn when you’re trying to entertain teenagers, notorious for being even more difficult to amuse than the average toddler; but it doesn’t have to be that way.

Whatever! Holidays for teens

In this article for the SunHerald’s ‘Travel’ section, seven Australian teenagers share their favourite family holiday destination.

Freelance feature article: Brand Me: how to create a new brand

Fran Molloy — Tue, 04 Aug 2009 20:22:15 +0000

Brand Me: story about branding

This is a feature article written for the August 2009 issue of internet business mag NETT magazine; it explores the process of choosing a new name for your business or product, talks to marketing experts about selecting names – and finds out, what should come first, the business or the domain name?

See the full story here

(Reprint rights are not available for this story, however please contact us if you’d like an article about branding written for your own publication.)

Freelance feature article: Small business and insurance

Fran Molloy — Thu, 28 May 2009 02:52:01 +0000

This is a feature article written for the May 2009 issue of internet business mag NETT magazine; it explores small business insurance and the role that an insurance broker can play.

See the full story here

(Reprint rights are not available for this story, however please contact us if you’d like an article about insurance written for your own publication.)

Freelance feature article: “Bloating” – a common women’s health issue

Fran Molloy — Thu, 29 Jan 2009 06:08:03 +0000

SMH article about bloating

This story for the Sydney Morning Herald ‘Essential’ health section explores the implications of an Australian health study that found two-thirds of women suffer from abdominal bloating. More information is available from the Gut Foundation

Freelance feature article: Health risks of mobile phones and technology

Fran Molloy — Thu, 18 Sep 2008 07:41:48 +0000

Technology Health Risks story

Mobile phones, computer screens and even gaming consoles all carry health risks; this article for Livewire, the technology section in The Age, looks at some of the common problems for technology consumers in Australia.

One source for this story was Canberra neurosurgeon Dr Vini Khurana, whose research suggests that heavy mobile phone use increases the risk of certain types of brain tumours. His website details his findings.

See the full story published in The Age here

Contact us if you’d like an updated version of this story written for your own health or technology publication or website; reprint rights for this story are available.

Freelance feature article: What’s Wrong with GTD?

Fran Molloy — Sun, 31 Aug 2008 12:15:25 +0000

Time management book “Getting Things Done: The Art of Stress-Free Productivity” has topped international business book bestseller lists for eight years. Written by mild-mannered time-management superman David Allen, a Californian management consultant, the book outlines a time-management system for the information age which solves a problem most time-stretched workers didn’t know they had: clearing the clutter of unfinished tasks littering their brain-space , by collecting and processing every task, every piece of information, every promise – then managing them through a process of regular reviews.

This story was one of the first to kick off the Whakate online management journal, now a well-respected international business publication.

(Reprint rights are not available for this story, however please contact us if you’d like an article about GTD or productivity written for your own publication.)

Freelance feature article: Social Networking

Fran Molloy — Wed, 26 Mar 2008 18:52:29 +0000

Social Networking story for ABC Science

This feature, for ABC Science, gives a very broad overview of social networking, outlining some of the main sites as well as some specific to scientists. It also lists some key concerns for users of online social media, and outlines the tricky balance for social media sites which need to find revenue models to survive – without alienating their members.

See the full story published on The ABC Science site here

Contact us if you’d like an updated version of this story written for your own publication or website; reprint rights for this story are available.