Journalism
Feature article: Smartphone apps raid doctor’s data
This feature article by Fran Molloy published on 31 October 2011 for the Australian medical newspaper Medical Observer, investigates claims that some smartphone apps that are promoted to doctors and health professionals can allow pharmaceutical companies to harvest doctors’ usage data for market research and to promote sponsored ‘health information.’ This article (full version requires... »
Copywriting: General Practice Registrar’s Association
Between 2009 and 2011, Fran was engaged by the General Practice Registrar’s Association (GPRA) to interview and write profiles about over fifty working GPs for six issues of the GPRA’s highly successful glossy magazine, ‘Going Places.’ Released three times a year to around 6,000 junior doctors and medical students, the magazine was a... »
Freelance journalist article: The end of Search Engine Optimisation?
Do smarter search engines spell the end of SEO? In this article in NETT magazine, I've spoken to some key experts about what happens when keyword-stuffing and other techniques designed to boost page rankings don't work. Ultimately, perhaps you'll need is darn good content - and the search engines will find you. »
Freelance travel writer article: Teen holidays in Australia
This article about holidays for teenagers was published in the SunHerald on September 6, 2009. »
Freelance feature article: Brand Me: how to create a new brand
Finding a business name and appropriate logo that will turn heads in the marketplace is actually really difficult. What do you need to do to invent a brand (name, logo design, web presence) - and what online tools are available to help? What comes first: the brand or the domain name? »
Freelance feature article: Small business and insurance
Feature article about how small business can save money on insurance - and what factors are important when selecting cover. »
Freelance feature article: “Bloating” – a common women’s health issue
Feature for the Sydney Morning Herald 'Essential' health section about abdominal bloating by Fran Molloy, published Jan 29, 2009 »
Freelance feature article: Health risks of mobile phones and technology
Mobile phones, computer screens and even gaming consoles carry health risks; this article in The Age explores common health problems for users of technology. »
Freelance feature article: What’s Wrong with GTD?
The productivity system nicknamed 'GTD' approaches cult status for some keen users; this article investigates some shortfalls and alternatives to the system designed by US author David Allen. »
Freelance feature article: Social Networking
Story for ABC Science which gives a broad overview of social networking, origins, main sites and current issues. »