Design

The Seven Holy Virtues of Corporate Identity

Sunday, June 21, 2009
By Brendan FitzPatrick
The Seven Holy Virtues of Corporate Identity

Corporate Identity usually refers to the visual representation of a company - from logo, colour schemes, designs and typefaces through to page layouts and signs. Read more - and get ahead of your competition »

Rebranding – What’s it all about?

Sunday, June 21, 2009
By Brendan FitzPatrick
Rebranding – What’s it all about?

A brand is the combination of the logo, image, identity, reputation and presence of an organisation. Rebranding is a process that reviews all of these elements and considers changing some or all of them - for the better. Why should an organisation undertake a rebranding process? Find out more... »