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Freelance journalist article: The end of Search Engine Optimisation?
Do smarter search engines spell the end of SEO? In this article in NETT magazine, I've spoken to some key experts about what happens when keyword-stuffing and other techniques designed to boost page rankings don't work. Ultimately, perhaps you'll need is darn good content - and the search engines will find you. »
Freelance travel writer article: Teen holidays in Australia
This article about holidays for teenagers was published in the SunHerald on September 6, 2009. »
Freelance feature article: Brand Me: how to create a new brand
Finding a business name and appropriate logo that will turn heads in the marketplace is actually really difficult. What do you need to do to invent a brand (name, logo design, web presence) - and what online tools are available to help? What comes first: the brand or the domain name? »
The Seven Holy Virtues of Corporate Identity
Corporate Identity usually refers to the visual representation of a company - from logo, colour schemes, designs and typefaces through to page layouts and signs. Read more - and get ahead of your competition »
Rebranding – What’s it all about?
A brand is the combination of the logo, image, identity, reputation and presence of an organisation. Rebranding is a process that reviews all of these elements and considers changing some or all of them - for the better. Why should an organisation undertake a rebranding process? Find out more... »
Huggies Parenting Site
I was commissioned to write a series of SEO-optimised articles about conception, pregnancy, birth, and parenting for their Huggies parenting website. »
Freelance feature article: Small business and insurance
Feature article about how small business can save money on insurance - and what factors are important when selecting cover. »
Copywriting through a Commercial Writing Agency
Between March and May 2009, I delivered an extensively-researched white paper for a large Australian information technology firm on behalf of Corpwrite and my work was profiled in the Corpwrite newsletter »
Freelance feature article: “Bloating” – a common women’s health issue
Feature for the Sydney Morning Herald 'Essential' health section about abdominal bloating by Fran Molloy, published Jan 29, 2009 »
Freelance feature article: Health risks of mobile phones and technology
Mobile phones, computer screens and even gaming consoles carry health risks; this article in The Age explores common health problems for users of technology. »