This feature article by Fran Molloy published on 31 October 2011 for the Australian medical newspaper Medical Observer, investigates claims that some smartphone apps that are promoted to doctors and health professionals can allow pharmaceutical companies to harvest doctors’ usage data for market research and to promote sponsored ‘health information.’ This article (full version requires... »
Between 2009 and 2011, Fran was engaged by the General Practice Registrar’s Association (GPRA) to interview and write profiles about over fifty working GPs for six issues of the GPRA’s highly successful glossy magazine, ‘Going Places.’ Released three times a year to around... »
Do smarter search engines spell the end of SEO? In this article in NETT magazine, I've spoken to some key experts about what happens when keyword-stuffing and other techniques designed to boost page rankings don't work. Ultimately, perhaps you'll need is darn good content... »
This article about holidays for teenagers was published in the SunHerald on September 6, 2009. »
Finding a business name and appropriate logo that will turn heads in the marketplace is actually really difficult. What do you need to do to invent a brand (name, logo design, web presence) - and what online tools are available to help? What... »
Corporate Identity usually refers to the visual representation of a company - from logo, colour schemes, designs and typefaces through to page layouts and signs. Read more - and get ahead of your competition »